Copies of the Alternate Parade
brochures are still available while supplies last.
Also see the web version, "A
Walk through Traditional Neighborhood Design" (835K).
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Alternate Parade of Homes
...because Place does matter
In a city which seems to have an alternative to just about
everything that is mainstream, the Alternate Parade of Homes
has become a Madison institution. In the mid-1970's a group called
Historic Madison began arranging an annual tour of old homes
to build interest in historic preservation and extol the viability
of rehabilitation instead of demolition. The event was immediately
successful. People like old things and they like to go through
other people's houses.
In 1995 Design Coalition offered to take over coordinating the
event in order to add a fresh spin: to showcase a whole neighborhood
and celebrate viable historic versions of what city planners
are now calling the New Urbanism. We produced walking tour brochures
that included photos and histories of 8 fine old homes. A companion
brochure presented the century-old Schenk-Atwood neighborhood
to illustrate the elements of traditional neighborhood design.
We featured a sister neighborhood, Williamson-Marquette, in the
1996 Alternate Parade.
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